This blog post is brought you by Chris Keaton, LPA's Director of Analytics I Operations.
When you are looking to choose a hotel for that upcoming vacation, do you read the user reviews? I know I tend to look for user reviews to get a real understanding of the property. Industry groups are generally made up of the hoteliers themselves, as well as easily influenced “professional reviewers”, so while the professional reviews may have prettier pictures – the user reviews tell me what it’s really like.
So What's The Difference Between Gartner Peer Insights and Gartner Magic Quadrant?
Gartner Peer Insights is driven entirely by users, unlike the Magic Quadrants which are driven by Gartner Analysts. I have been a long-time fan of Gartner for their advice on analytic trends, and I truly believe in the Gartner Mode 1 and Mode 2 as one of the best ways to define the unique aspects of our field. That said, I think that the Magic Quadrants pose a unique challenge, like the professional reviews of that resort in the Caribbean. For me, Peer Insights is a better barometer of the toolsets, because they are driven by the people that TRULY USE these products. Some would argue that a review from a user that is motivated by a positive experience is much more difficult to get than to get feedback from someone who is not happy. Long story short, the voice of the customer is an incredibly important piece of the equation when you decide to leverage a particular tool.
I’ll be the first one to admit it – Cognos was a little late to the party on Gartner Mode 2 (bimodal analytics). Some of the niche competitors stormed the perimeter with desktop analytics and pretty pictures while IBM was refining the enterprise strength powerhouse that Cognos has always been. With the release of Cognos Analytics, IBM provides us with the best of the niche players (after observing what works and what doesn’t) on top of the governed, and well thought out metadata framework that is used for your Mode 1 enterprise reporting and distribution. Many customers don’t support the Mode 2 “democracy of analytics” methodology as a matter of corporate policy. That said, it is all configurable. In the new CA, you can have the best of both worlds.
Customers Love Cognos
As you can see, IBM (Cognos Analytics) resides in the top of chart as a Customer’s Choice, taking in to account the rating, interest, and adoption metrics collected through peer insights. This considers several things such as the capabilities of the product, deployment, and support experience, as well as the sales experience. Of course, we know working with a trusted partner such as LPA will make your sales experience Concierge-quality.
Some Analysis of the Results
IBM scored a 4.4 star rating from 104 reviewers, which is considerably more respondents that many of the other 19 platforms considered, with 54% of the respondents rating it a full 5 stars. The leading category is product capabilities, with 4.5 stars. The other important metric is that 89% of the respondents would recommend the product to others, against an average of 84% where the outliers are 57% for Infor and 100% for a niche player in Asia Pacific (98% of their 58 reviewers) called Fanruan Software.
Cognos Analytics is a clear choice among customers, gaining top tier ratings from actual users based on its capabilities and user experience. IBM is a clear leader in the enterprise space, providing best in class industry strength and governance, while also supporting user exploration and prototyping with some of the best visualizations in the market. Given the choice, wouldn’t you want it all? With IBM, you can have it.