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Location Data & Analytics

Enrich Business Insights through Location Intelligence

A reference to “location” is present in at least 80% of business data collected; yet, not many organizations are incorporating Location Intelligence into their Analytics mix. If they did, they could glean deeper insights into where customers are located, what location-based patterns are related to risk and which markets offer the greatest potential for growth.

Location-based data infuses an extra layer of critical context into your analytical environment incorporating external data-sets like crime rate, insurance risk, weather patterns, and geodemographics. This allows you to better manage risk and to draw clearer lines between your customers, their preferences, and buying patterns to inform your growth-centered strategies and fuel smarter outreach initiatives.

Visualize new opportunities
with geospatial analytics

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LPA clients have used Location Data and Analytics methods to:

  • Support Data Science & AI activities by providing additional location-based features to improve modeling efforts.
  • Augment internal data with external features to generate new insights to affect business outcomes.
  • Gain access to hundreds of location-based datasets that provide a lens into risk, demographics, property attributes, natural events, weather and more.

You’re a good candidate for location data and analytics methods if you’re looking to enhance the following areas:

  • Customer Analytics by understanding your customers better based on their geodemographics, micro-segmentation, spend potential, and buying patterns.
  • Risk Management by providing a holistic view of risk across your business portfolio.
  • Site Planning by using location data and analytics to determine the best places for expanding your physical footprint.
  • Data Quality by consolidating location-based data to provide a comprehensive view of your customer, of a vendor/partner, or of your risk profile.

CONTACT US

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LOCATION DATA & ANALYTICS SOLUTIONS

LPA Location Data & Analytics consultants have years of experience incorporating location based data into Analytics applications. Our full range of services include:

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Consulting

Visioning Workshop

We’ll help you identify and prioritize specific business use cases where Location Intelligence would provide significant value.

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Implementation

Data Quality Assessment

LPA reviews internal datasets to identify where Location Intelligence would be best served with consolidation and/or augmentation.

Installation & Configuration

As your trusted partner, our team will handle the implementation of Location Data and Location Analytics technology.


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Support
Services
Ongoing Support

As a trusted partner, LPA will be there before, during, and after implementation to provide help when you need it to ensure you’re getting the most out of your analytics environment.

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SERVICE APPROACH

LPA CompassSM Implementation Methodology

LPA Compass methodology grew out of decades of collective experience implementing custom applications, analytic solutions, and data warehouse solutions in a variety of industries. Compass is our approach to analytics implementation, designed to ensure success from the onset through to completion and beyond. The LPA Compass approach breaks down four phases of your project: discovery, implementation, deployment, and continuation, and when chained together, provides a full lifecycle process.

Compass

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TAKE THE NEXT STEP

SCHEDULE A LOCATION DATA & ANALYTICS STRATEGY SESSION